Join JAL’s ‘Furusato Ambassador’ Ms. Ogawa as she highlights some of Niigata’s must-visit attractions. From scenic riverside walks to lively markets and delicious culinary experiences, Niigata City has something for everyone!
Scenic Yasuragi Waterfront Promenade and Historic Bandai Bridge
One of Niigata City’s top attractions is the Shinano River’s Yasuragi-tei, a lovely tree-lined waterfront promenade. This peaceful promenade is a favorite among locals, who flock here to jog, walk, and enjoy leisurely picnics along the riverbank. Whether you’re visiting during crisp autumn months or the spring cherry blossom season, the ever-changing scenery creates a unique and soothing atmosphere.
Yasuragi Waterfront Promenade: https://niigata-kankou.or.jp/spot/10564
Elevate Your Perspective at Befco Bakauke Observation Deck
Think of Niigata and you might envision tranquil rice paddies, but the city offers much more, including vibrant urban vistas. One of the best places to take in the view is from the Befco Bakauke Observation Deck, located on the 31st floor of the Hotel Nikko Niigata. Just as the Thames flows through London, and the Seine through Paris, the Shinanogawa runs through the heart of Niigata City. The observation deck offers 360 degree panoramic views of the beautiful river, the Sea of Japan, and the city itself!
The observatory’s name, ‘Bakauke,’ comes from sembei, which are loved by people all across Japan. These rice crackers were originally created in Niigata, and are the main product of the Kuriyama Beika Company—who operates the deck. Whether you visit during the day, or at night to witness twinkling city lights, the Befco Bakauke Observation Deck is a must-see attraction for visitors seeking an elevated experience!
Befco Bakauke Observation Deck: https://www.hotelnikkoniigata.jp/observatory/
Uncover Local Flavors and Souvenirs at Minato Marche Pier Bandai
If you’re looking to combine shopping with local cuisine, look no further than Minato Marche Pier Bandai, a lively market and shopping destination that showcases the best of Niigata’s fresh produce, seafood, and more. This bustling market offers everything from locally sourced vegetables to premium meats, such as Niigata’s famous wagyu beef and golden pork from Echigo. Whether you’re stocking up on groceries, hunting for unique souvenirs, or sampling regional flavors, Pier Bandai is a one-stop shop for all things Niigata.
Recommendation: Savor fresh fish at the Bandaijima Sengyo Center
For seafood lovers, the Bandaijima Sengyo Center is a highlight, offering freshly caught fish brought in daily from the Sea of Japan. Have your purchases expertly fileted and grilled on the spot, making for a convenient and delicious meal. On weekends and holidays, an outdoor space transforms into a lively barbecue area where visitors can dine on grilled seafood while soaking in the vibrant market atmosphere.
Bandaijima Sengyo Center: https://www.sakana-bandai.com/
Recommendation: Enjoy Local Specialties at Pikari Sanchoku Ichiba Otomi-san
Vegetable and fruit enthusiasts won’t want to miss Pikari Sanchoku Ichiba Otomi-san, a market filled with snacks, seasonings, and freshly picked seasonal produce sourced from over 180 local farmers. Of course, a wide variety of Niigata’s world-famous rice is also available, milled on the spot for maximum freshness. One standout recommendation at this market are Echigohime strawberries, prized for their sweetness and delicate texture. These strawberries are difficult to find outside of Niigata, making them a true local delicacy. Take advantage of the on-site delivery service and have your purchases shipped home!
Pikari Sanchoku Ichiba Otomi-san: http://www.otomisan.com/
Satisfy Your Appetite at Sado Kaitenzushi Benkei
If you’re craving sushi, head to Sado Kaitenzushi Benkei, a beloved local spot that serves up the freshest seasonal fish from nearby Sado Island. The rotating sushi bar offers an impressive selection of seafood, with seasonal specialties including horse mackerel in the spring, bluefin tuna in the fall, and yellowtail during the winter. The quality and variety of fish make this restaurant a hit with both locals and tourists, ensuring a truly authentic taste of Niigata’s coastal bounty.
Sado Kaitenzushi Benkei: https://sado-benkei.com/
Niigata Airport: More Than Just a Gateway
Arriving in or departing from Niigata? Don’t just rush through the airport. Take a moment to enjoy the unique sights and experiences on offer—a perfect introduction or farewell to this beautiful region. The airport’s observation deck provides close-up views of planes taking off and landing, with a stunning backdrop of Niigata’s islands, Sado and Awashima, and, to the north, the majestic Asahi and Iide mountain ranges. Whether you’re an aviation enthusiast or simply want to relax before your flight, the observation deck offers an exciting way to see the region from a new perspective. For families traveling with children, the airport has additional attractions, including a jungle gym and telescopes, making it an enjoyable stop for visitors of all ages.
Niigata Airport: http://niigata-airport.gr.jp/
Work Experience & Aviation Classroom
Niigata Airport is also home to JAL’s ‘Work Experience & Aviation Classroom,’ where visitors can get hands-on experience learning about the aviation industry. Activities like check-in procedures and airplane marshaling offer a unique behind-the-scenes look at airport operations. And for those who want to hear stories straight from the source, JAL pilots host informative sessions about what it’s like to work in the skies, adding an educational twist to an airport visit. Advanced reservations required.
[Niigata] Area News: https://press.jal.co.jp/ja/areanews/release/202312/007850.html
[JAL Hometown Tax Exclusive] Work Experience & Aviation Classroom: https://furusato.jal.co.jp/feature/detail/7e58861ac3c9e83321ce869939bcb228
Experience the Magic of Niigata
Whether you are dining on fresh seafood at the market, wandering along the scenic riverside, or enjoying breathtaking views from the observation deck, Niigata offers an array of wonderful ‘local’ experiences. This fantastic lesser known destination is perfect for tourists seeking just the right balance of tradition and modernity. From vibrant culture and rich history to friendly residents and stunning natural beauty, Niigata promises a taste of authentic Japan. Fly JAL to Niigata, and leave with a deep appreciation for one of Japan’s most beautiful regions.
